Literature and Media Series Entry #8
“You want to change human thought? Human behaviour?”
Raiden exclaimed.
“Of course. Anything can be quantified
nowadays” the AI replied.
And then Facebook revealed that it was
using people's personal data to manipulate
their emotions. This being before the
third-party-selling controversy.
The Social Dilemma ends with the critics
trying to cobble together some optimism and suggest solutions. The only
specific idea spoken is that by former Google consultant Joe Toscano: "We
can tax data collection and processing...It gives them a fiscal reason to not
acquire every piece of data on the planet." But their focus is mostly on the
advertising side of things: depression in young screen-glued lip-pouters who
can’t put their phones down thanks to content feeds that have been
automatically designed to be addictive specifically for them. The political
chasm appears secondary, except for former Facebook executive Tim Kendall who
fears civil war in the foreseeable future.
The call to action in the final minute of
the documentary is: “We can demand that these products be used humanely.” But
we’ve been demanding for a while. What a damp squib to end on. Who even needs
thought police anymore? Think about that. Then doublethink about that, and get
back to your catered newsfeed, you prole. Cue
outro.

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